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Associate Athletic Director - Strategic Communications & Digital Media
Job Functions and Percentages of Time:
30% Digital Strategy & Content - Create and implement an overall digital content, social media strategy and production plan to promote the visibility of the department of athletics and all Gaucho Sports and enhance the brand of UCSB Athletics. Plan should address department and individual sport needs on an annual, not season, basis. Produce, supervise and approve digital content posted on websites and all program/department social media accounts. Explore new multimedia approaches, formats and channels to best share achievements and the athletics story. Develop content such as online program media guides, videos and materials. Coordinate sessions such as photos, video content with programs. Maintain a file of photos and videos to be used in publi
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