Essential Functions:

• Oversees licensing to enforce brand guidelines with vendors to ensure adherence.
• Assists the Coordinator for Marketing & Fan Engagement on analyzing social media metrics to assess effectiveness.
• Hire, develop, schedule, and supervise all marketing staff, including Coordinator for Marketing & Fan Engagement, part-time staff, interns, and game day staff (20-25 employees).
• Leads all marketing and fan engagement activities for 17 men’s/women’s sports (such as: group recognitions, in-game contests, raffles, music, national anthem performers, etc.).
• Develops and executes student attendance plans and initiatives.
• Directs all game day fan engagement/marketing logistics, including scripts, half-time entertainment, giveaways, sponsor contract agreement obligations, and coordinating food truck contracts in relation to events.
• Develops game plans to share with creative content team that include graphics, video, etc. to utilize for gamedays and on social media.
• Assists Senior Associate Director of Athletics with building sponsorships through meeting and supporting potential partners and outsourced agencies.
• Manage community relations by participating in external/campus events, including mascot appearances.
• Serve as the primary liaison with Tiger Dancers, Pep Band, and Mascot including budget oversight, and coordinate travel to the conference’s basketball tournament.
• Coordinates HR tasks such as performance reviews and developing job descriptions.
• Acts as liaison between the athletics marketing department and the community, university institutions, pro teams, and NCAA constituencies.
• Performs other related duties as assigned or requested.

Qualifications:

• Bachelor’s Degree.
• Four (4) years of experience in athletics communications, media relations, journalism, marketing, or a related field.

Preferred Qualifications:

• One (1) year experience developing successful promotional communications campaigns.
• Experience in athletics or sports environment, preferably NCAA Division I athletic programs.
• Excellent written and verbal communications skills.
• Strong interpersonal skills.
• A demonstrated ability to work collaboratively and communicate effectively with colleagues and external constituencies.
• Advanced knowledge of current advertising strategy and techniques.
• Understanding of print-production and visual presentation of written information.
• Experience working with Adobe Creative Suite programs (Photoshop, Illustrator, InDesign) and programming languages including HTML highly desired.
• Working knowledge of NCAA rules and regulations.
• Experience and sensitivity in working with people of diverse backgrounds and cultures.
• Demonstrated experience in advancing social justice, equity, and inclusion in a university setting.
• Ability to engage and integrate culturally responsive practices and knowledge in their work.

About University of the Pacific

University of the Pacific’s mission is to provide a superior, student-centered learning experience integrating liberal arts and professional education and preparing individuals for lasting achievement and responsible leadership in their careers and communities. Our shared values are at the heart of who we are as Pacificans and represent what we do best. Our values guide and shape our students' success by defining the essence of what a Pacific education means. This affirmed set of values builds students' pride and sense of belonging to the university and can transform their Pacific experience into lasting loyalty. University of the Pacific is California's oldest university, founded July 10, 1851—less than a year after California received statehood. Established by pioneering Methodist ministers, it remains the only Methodist-affiliated university in California.

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