This position reports to the Sr. Associate Athletic Director/External Affairs. The Assistant Athletic Director will be responsible for providing leadership for all marketing and promotions areas while actively participating in revenue generation and external functions for the Athletics Department. Department-Specific Responsibilities Develops and implements an aggressive marketing, advertising, and promotion plan for all areas of supervision with a focus on increasing revenue, student and fan attendance, in-game and pre-game experiences, and ticket sales. Increases awareness through print and electronic media, advertising, web content, community partners, and social media platforms. Develops and executes short-term and long-term plans geared towards incr