Under general supervision of the Associate AD/Sports Communications, the Associate Director of Social Media, Digital Media, and Content Creation provides the strategic direction and vision for CSUN Athletics on social media. The incumbent oversees all official athletic department social media accounts and video strategy, and drives, develops, and directs video content distribution and social media strategies for student engagement, enrollment, and communications. - Creates progressive and innovative outreach strategies for social media accounts (Instagram, Twitter, Facebook, Snapchat, TikTok) which will put CSUN at the forefront of conference and national trends. - Implements editorial calendars for social media platforms and meets metrics set forth by supervisors in keeping up with