The Associate Athletic Director for External Affairs will oversee the day-to-day operations of marketing, promotions and ticket office, and all associated staff, and serve as member of athletic department senior staff.

Duties and Responsibilities:

Develop and implement marketing strategies to increase revenue/ticket sales for football and men’s and women’s basketball, and work collaboratively with the athletic development personnel to promote the Game Day Benefits Program;

• Acts as the primary administrative contact for the marching band as well as the cheerleaders, dance team and mascots;
• Develop messaging and execute email and social media marketing and automation in conjunction with the ticket office to maximize all revenue opportunities; Work closely with the ticket sales team to meet all sales, attendance and ticket revenue goals;
• Supervises all gameday experience elements including in-game production/game operations, activation of tickets sales initiatives and execution of fan experience for football, basketball and other competitions as assigned; Manages marketing gameday personnel to ensure on-field/on-court sponsorship elements are appropriately executed;
• Collaborates with the facilities and event management departments to provide the best fan experience possible;
• Develop and execute a comprehensive public relations and branding program targeting the greater Buffalo community;
• Provide oversight and management for all marketing/media ad buys for advertising and branding purposes;
• Establishes and stewards critical on campus relationships with UB Alumni Association, Campus Dining, Trademark and Licensing and others;
• Work closely with creative services to ideate and execute marketing and advertising content;
• Oversee and track the budget for marketing and promotions.

Outstanding Benefits Package

Working at UB comes with benefits that exceed salary alone. There are personal rewards including comprehensive health and retirement plan options. We also focus on creating and sustaining a healthy mix of work, personal and academic pursuit – all in an effort to support your work-life effectiveness. Visit our benefits website to learn about our benefit packages.

About The University at Buffalo

The University at Buffalo (UB) #ubuffalo is one of America’s leading public research universities and a flagship of the State University of New York system, recognized for our excellence and our impact. UB is a premier, research-intensive public university dedicated to academic excellence. Our research, creative activity and people positively impact the world. Like the city we call home, UB is distinguished by a culture of resilient optimism, resourceful thinking and pragmatic dreaming that enables us to reach others every day. Visit our website to learn more about the University at Buffalo.

University at Buffalo is an affirmative action/equal opportunity employer and, in keeping with our commitment, welcomes all to apply including veterans and individuals with disabilities.

Minimum Qualifications:

• Bachelor’s degree required.
• Five years directly related marketing experience is required.
• Excellent communication and organizational skills required.

Preferred Qualifications:

• Master’s degree, and knowledge of athletics and fiscal management preferred.
• Supervisory skills also preferred.