The intercollegiate athletics program is an integral part of the university striving to achieve the same standards of excellence in athletics that exist within academic programs. The program is concerned with the physical and mental welfare of the student and strives to ensure that every student-athlete has the opportunity to succeed academically and obtain a degree. Sport programs are a vital function of the University at large. The position will play an integral role in the coordination and strategic development, implementation, and activation of comprehensive marketing and ticket sales plans, assistance with sponsorship implementation, social media, fan engagement, and organizational branding outreach.