Operations, Operations - Marketing/Promotions, Operations - Video Services
4 Year Degree
As a member of the WSU Athletic Department’s External Relations team, this position is a project-based Social Media Specialist (Public Relations/Communication Consultant) who develops social media communication strategies and implements new initiatives within the Athletics Department. This position is responsible for writing, editing, and coordinating the production of social media strategies and posts. Channels include, but are not limited to, Facebook, Twitter, Instagram, TicTok, YouTube, LinkedIn, Google+, etc. Social media posts are used to advance the reputation of Washington State University Athletics. This role will help shape and maintain the social presences for WSU Athletics, athletes, and coaches. Reporting to the Associate Director of Athletics Emerging Media/Creative Services, this position will consist of creating social media strategies based on department needs and industry best practices, develop methods for evaluating effectiveness by way of data analytics and evaluation of success/engagement metrics for plan initiatives and overseeing the team(s) responsible of carrying out central WSU Athletics social media communication.
A Bachelor’s degree in public relations, communications, marketing or other relevant field AND either two (2) years of professional experience in print OR broadcast news media, public relations, marketing including the use of electronic media or two (2) years of other relevant professional experience.
Strong working knowledge of social media trends, strategies, and techniques.
Experience with marketing and managing projects.
Experience directing the work of others.
Demonstrated ability using Microsoft Suite (Word, Excel, Outlook).
Demonstrated ability using Adobe Creative Suite (Photoshop, Illustrator, InDesign, Acrobat, Premiere (a plus).
Excellent verbal, written, and visual communication skills.
Demonstrated ability to successfully work independently and as part of a team.
Experience supervising staff and working with students.
Experience working in a higher education environment.
Experience working in Athletics in a higher education environment.
Internal Number: 93059
About Washington State University Department of Intercollegiate Athletics
Washington State University conducts transformational research and provides world-class education to more than 26,000 undergraduate, graduate, and professional students. Founded in 1890 in Pullman, it is Washington’s original land-grant university, with a mission of improving quality of life. It is located in the Palouse region of Southeastern Washington, eight miles from the University of Idaho in Moscow, ID and 80 miles south of Spokane, WA.