Ohio University College of Business, invites applications for a full-time Assistant Director, Graduate Professional Programs Enrollment in our Graduate Programs department. The position is based on campus in beautiful Athens, Ohio and is expected to begin in April 2021. The Assistant Director, Graduate Professional Programs Enrollment is a full-time administrative recruiting professional who will collaboratively lead the development and execution of recruitment and admissions strategy for our graduate Professional Sports Administration Program (PMSA) and support the recruiting efforts of the Professional Master of Business Administration (PMBA) as part of the Professional Programs Enrollment Team. This position will be responsible for creating and executing the strategy to develop a robust candidate pipeline through tactics including shaping the marketing strategy, networking with prospective students and alumni, delivering program info and content sessions, developing and nurturing leads, and credibly connecting with candidates. Responsibilities also include managing the admissions process for the PMSA program, leveraging Directors and others at key points in the recruitment process, and using judgement to adjust efforts to yield full classes of top-quality students. Additionally, this position will advise candidates on programs and admissions requirements, monitor progress of applications, assist in the evaluation of program applicants, and provide recruiting and cohort reporting.
Primary Accountabilities: Lead the Recruiting Strategy Development and Execution for PMSA: Lead the development of the marketing and recruiting strategy and associated cycle calendar for the PMSA with the Assistant Dean, Program Director, and Communications Specialist. Strategy will be developed with cohort quality and diversity as a key tenet. Lead the execution of recruiting strategy for the PMSA to maximize the volume of qualified applicants and yield the targeted number of desired students. Work closely with UCM, Assistant Dean, and Program Director to shape marketing campaigns. Collaborate with UCM to develop and continually update marketing collateral and communications. Develop and deliver high impact recruiting events such as information sessions, application workshops, and panel discussions. Generate additional leads through creative means such as networking with alumni and sports industry professionals.
Lead the Recruitment & Admissions Efforts for PMSA: Rapidly follow-up on all inbound leads and inquiries in a manner that puts the prospective student at the center. Establish and execute a lead outreach cadence to facilitate engagement. Seek to understand the candidate’s goals while communicating value, delivering the OHIO Brand, and qualifying the prospect as a possible student. Develop appropriate rapport and relationships with prospective students, demonstrating credibility, confidence, and humility. Guide prospective students through their decision to apply as well as the admissions process while delivering the Bobcat Brand. Monitor and communicate progress of applications to facilitate the submission of complete application packages. Create and deploy communications to the funnel at key times to drive engagement/action by candidates such as registering for events and submitting applications. Determine strategy for and execute call campaigns and other personal outreach at critical points during the recruitment cycle. Develop individualized strategies to engage high priority candidates with Program Director, current/former students during key stages in the recruitment process. Facilitate OHIO’s internal admissions process. Evaluate applications and organize virtual interview days as determined by the admissions cycle. Facilitate decision process with Program Director and Assistant Dean, ensuring adherence to College and University policies. Report and monitor candidate pipeline, anticipate enrollment challenges and deploy tactics to bolster pipeline quality as needed. Anticipate yield concerns, create and execute strategies with Program Director to maximize yield. Collaborate with Financial and Operations Officer and Program Director to engage and support the transition from candidate to student.
Support Recruiting and Admissions Efforts for PMBA including strategy development, lead outreach and communication, candidate review, candidate interviews, and reporting.
Reporting and Analysis: Maintain up-to-date records in Salesforce.com. Create/maintain cohort evaluation spreadsheets, cohort demographic reports for each program to evaluate pipeline health and the effectiveness of marketing and recruiting strategies. Evaluate entry survey data to inform changes to recruiting strategy and practices. Continually evaluate systems, processes, and tactics to recommend improvement opportunities. Develop checklist and trigger system updates, application open/close dates, funnel rollovers, etc. as recruiting cycles open and close
OHIO’s part-time PMSA is an online program blended with in-person residencies that allows working sports professionals to earn their master’s degree without interrupting their busy work schedule. Our dynamic curriculum meets the needs and trends of the sports industry, enabling students to focus on emerging topics in the field. PMSA graduates are employed in key positions throughout intercollegiate athletics, professional sports, media, and sponsorship.
The Professional MBA program offers working professional a blended delivery curriculum of online learning and on-campus workshops. Students gain a balance of critical thinking skills and practical business knowledge to build confidence as a strategic leader. This program meets on the Dublin Campus one Saturday per month, bringing students and faculty together for presentations and group collaborations.
Ohio University’s College of Business is a top-ranked, AACSB-accredited business school that offers a hands-on, personalized experience for students at the undergraduate and gradual levels. We’re agile professionals who are disciplined risk takers, life-long learners, and curious global citizens. We inspire innovators who strategically create value and motivate leaders who serve with grit and determination. We also nurture self-aware citizens who better the world of business. Our culture in the College of Business is one that is never complacent. We believe if there’s a better way, we should do it. We’re motivated to serve our students first and we will always find ways to do, and be, better. This includes finding additional incredible faculty and staff like you. We hope you’ll join us. Learn more at https://business.ohio.edu/about/future-employees/.
Ohio University strives to be the best student-centered, transformative learning community in America, where approximately 40,000 students realize their promise, faculty advance knowledge, staff achieve excellence, and alumni become global leaders. OHIO is committed to fostering, embracing, and celebrating diversity in all its forms. Our Athens Campus offers students a vibrant residential learning experience in one of the nation’s most picturesque academic settings. Additional campuses and centers serve students across the state, and online programs further advance the University’s commitment to providing educational access and opportunity.
Diversity is a core value of the College of Business at Ohio University. We believe that the educational environment is enhanced when diverse groups of people with diverse ideas come together to learn. The richness of the University community reflects diversity of culture, race, gender, region, age, religion, ideas, socioeconomic levels, sexual orientation, ability and a myriad of multi-cultures. You will find Ohio University is a microcosm of a global society. All persons are encouraged to apply.
Master’s degree, at least 1 year of related experience. Ability to travel independently to recruitment events and meetings (intermittent, typically day trips).
Additional Salary Information: Competitive salary with outstanding benefits including, among others, generous paid time off, comprehensive insurance, and educational benefits for employee and eligible dependents.
About Ohio University
The OHIO experience is unique and transformative, not only for students, but for the entire southeast region of the state. With nearly 40,000 students enrolled across seven regional campuses and the residential campus in Athens, OHIO is recognized as one of the top character-building institutions in the country.
OHIO is rated a High Research Activity Institution by the Carnegie Foundation, and researchers hold more than 250 patents worldwide. The Chronicle of Higher Education lists OHIO among the top producers of Fulbright Award-winning students in the nation, and currently the university ranks among the top in the state for nationally competitive awards won by its students.
The first university in the state to offer level-rate tuition, housing, dining and fees locked in for 12 consecutive semesters, OHIO has expanded its original Guarantee program to include graduation plans that ensure on-time graduation, and has expanded access to alumni-only scholarships for continuing education as well as career counseling for life in a new program, OHIO Guarantee+