| Chick-fil-A Peach Bowl (Peach Bowl, Inc.)
Position reports to: Direct Report to C.O.O. and VP Marketing
PURPOSE:
The position will either be hired as a Manager or Coordinator, depending on experience. The position will be responsible for supporting a variety of digital/social and traditional marketing and branding initiatives on behalf of the Chick-fil-A Peach Bowl, Chick-fil-A Kickoff Game, Peach Bowl Challenge and The Dodd Trophy. Focus on digital content creation and management will emphasize working with our sales team to create and manage content that can be monetized through sponsor packages.
DUTIES and RESPONSIBILITIES:
Social/Digital Media
Oversee and ensure the success and growth of Peach Bowl, Inc. events (currently the Chick-fil-A Peach Bowl, Chick-fil-A Kickoff Game and Peach Bowl Challenge) and Dodd Trophy social media accounts across platforms
Facebook
Twitter
Instagram
YouTube
Manage and create all bowl social media content, with a focus on creating content that is sellable in bowl sponsorship packages
Work directly with VP of Sales and VP of Marketing to ideate, plan, execute and report on social campaigns designed to integrate sponsors with Bowl’s digital channels
Develop social media and creative strategy for Bowl’s digital platforms, experience with livestreaming video a plus
Track, report and provide analytical research and proof of performance reports for senior management
Manage relationships with social media platform partners, stadium partners, and other creative staff
Contact and integrate with partners’ social media teams on activations
Recruit and manage a team of creative volunteers (design, video, community management) to create content for bowl’s major events
Manage the bowl’s digital marketing intern, along with Marketing Staff
Website/Digital
Assist Marketing Manager with management and updates of all bowl related web properties
Learn Sidearm, and develop skills for site content and mobile app updates
Email Marketing and Enewsletter Development
Create and manage ticketing emails and fan email communications for all major events
Content creation, management and strategy
HTML email development using third party software
Design and Video
Social media graphics creation
Annual logo database management
Video capture and editing
The Dodd Trophy (Bobby Dodd Coach of the Year Award)
Social Property Management
Marketing department representative on Dodd Trophy team
Travel as required for Dodd Coach of the Year trips
Other project work as assigned by the CEO or COO
Salary Range: $37,500 - $55,000 (depending on experience)
Tasks and Responsibilities:
This list of duties and responsibilities is not all-inclusive and may be expanded to include other duties and responsibilities, as management may deem necessary from time to time.
Application Process:
Interested applicants should submit a cover letter, resume and a list of three business references to jobs@cfabowl.com
Cover letter, resume and references should be sent as an attachment to an email, and should be formatted and presented as a representation of your attention to detail and pride in your work.
Any materials that would support your candidacy are welcome; including examples of social media campaigns involved in, design portfolios, etc. Please provide a link to any materials that you feel support your candidacy.
Application Deadline is March 19, 2021 | 
