Primary Purpose This position will direct, plan, and implement communications, media relations, and publicity for Pacific Athletics. Present in a consistent and favorable manner to a wide-ranging audience the achievements of the athletics program primarily by maintaining a readily accessible, accurate, and useful news and information service. Manage the development, organization, and distribution of all informational materials for the entire intercollegiate athletics program inclusive of internet properties, print, broadcasts, and other mediums of communication. Establish a presence as the primary news source for Pacific Athletics’ fans through the effective use of the website, mobile app, and social media.
Leadership: Lead the Athletics Communications unit in the creation and dissemination of Pacific Athletics content including, but not limited to, website releases, social media posts, game/feature stories, video interviews, video highlights, compiling statistics and biographical information, and archiving all historical, imagery, and statistical information for Pacific teams, student-athletes, coaches, and staff. Act as the institutional spokesperson on topics related to the Pacific Athletics Department and serve as the lead communicator with conferences and other universities’ communications personnel. Collaboratively work with Pacific Strategic Communications, the Alumni Association, and other related campus areas to publicize Pacific Athletics. Manage information flow in a confidential manner through crises management processes as needed. Promote and reflect the mission and core values of the university, the Department of Intercollegiate Athletics, and the NCAA.
Sports: Serve as the primary communications contact for designated sports including in-game responsibilities. Write pregame, game notes, postgame, recruiting, and feature stories for assigned sports and general department releases (on items such as personnel changes, academic success, and community service). Travel to select away events. Update statistical program/scorebook as needed. Provide the NCAA, West Coast Conference, Golden Coast Conference, and MPSF with information as requested and support post-season tournaments and other events. Serve as a secondary contact for the remaining sports as needed, including in-game functions throughout the year. Track annual achievements and highlights.
Website: Develop and manage the athletics website and establish an approach to maintaining accurate, up-to-date, and timely content and news dissemination (including all aspects of the website such as rosters, schedules, biographies, results, etc.). Create and post splash pages as appropriate. Handle record book management and continually work to catalog all aspects of Athletics Communications, utilizing digital archiving procedures that include website and cloud technology. Manage storage/library of annual files, photographs, miscellaneous awards, and videography.
Supervision: Hire, train, develop, and supervise fulltime, student, and part-time staff, including broadcast talent and photographers.
Media & Interviews: Pitch and solicit stories to, respond to requests from, and maintain a positive relationship with local, regional, and national print, radio, TV and internet media representatives. Coordinate arrangements for media visitation and interviews with student-athletes, coaches, and staff. Issues press and photo credentials. Conduct interviews as needed, including the creation of videos for distribution on social media. Provide media training for coaches and student-athletes. Manage post-game interviews and press conferences.
Broadcasts: Coordinate linear and digital broadcasts. Ensure the broadcast of athletic events complies with NCAA, conference, TV, radio, and internet agreements. Provide talent with scripted questions as appropriate.
Social Media: Oversee the coordination and implementation of the department’s social media outreach plan. Manage and post the athletic event components such as pregame, in-game, and post-game. Coordinate and collaborate with Marketing and Promotions.
Public Relations: Provide oversight and direction to coaches, staff, and student-athletes on media relations policies, public relations, written materials, and assist them in disseminating appropriate information when dealing with the media.
Game Programs: Coordinate the design and development of home event game programs, flip cards, etc.
Technology: Utilize cutting edge technology to improve the development and distribution of information from and the promotion of Pacific Athletics, including the use of video.
Photography: Coordinate head shots (for student-athletes, coaches, and staff), team photos, and action shots. Organize and maintain photo galleries. Provide photos to department, university, and media as requested.
Annual Review/Report: Develop the annual review or report for the athletics program.
Awards: Manage nominations for conference, regional, and national awards such as Player of the Week, all-conference teams, etc. Actively search for and write nominations and releases on honorees, significant milestones, and awards for current and former student-athletes.
Budget: Plan and manage the unit’s budget and expenditures, including overtime for applicable staff in coordination with the Athletics Business Office.
Hall of Fame: Assist the Hall of Fame event by compiling and providing historical information and statistics.
Support all aspects of department public relations to include, but not limited to, Marketing, Ticket Sales, corporate sponsorships, Student-Athletes Services, and community partnerships as it relates to the presence and positive presentation of Pacific Athletics.
Other duties as assigned or requested.
• Bachelor’s degree (preferably in communications, journalism, sports administration, or a related field). • Four (4) years’ experience in athletics communications, media relations, journalism, or a related field.
• Master’s degree. Relevant experience may be substituted for a Master’s degree education. • Five (5) or more years of experience in communication services and/or media relations. • Experience in college athletics, preferably NCAA Division I. • Knowledge of NCAA and conference rules and regulations.
Skills/Knowledge and Expertise: • Excellent interpersonal and communication skills with ability to convey a message by adopting a range of styles, tools, and techniques appropriate to the audience and nature of information. Ability to deal with a wide range of people with tact and diplomacy. • Ability to effectively communicate verbally, including knowledge of interview techniques. • Ability to effectively communicate in writing, both internally and externally, including editing and publication skills. • Strong organizational and time management skills and ability to handle multiple tasks and meet deadlines. • Ability to proactively identify communications opportunities and develop supporting programs. • Working knowledge of publishing software (such as InDesign and Photoshop), website management, mobile applications, MS Office, graphic design, video editing software, and various content management software. • Working knowledge of various social media outlets. • Statistical software experience. • Supervisory experience and the ability to collaborate, delegate, and empower staff. • Professional judgement and discretion. • Positive attitude, proven ability to work successfully with diverse populations and demonstrated commitment to promote and enhance diversity and inclusion.
Internal Number: 201302191P
About University of the Pacific
Pacific is one of the most distinctive, student-centered national universities in the West. We offer undergraduates accelerated degree programs, vast study abroad opportunities, hands-on learning, a four-year graduation guarantee, a broad selection of courses, and according to U.S. News & World Report, a “Great School at a Great Price."