Come grow with us! LakePoint Sports is looking for an energetic and skilled team member to lead our marketing program. Experience in sports, entertainment, or venue marketing fields is a plus but not essential. In fact, a candidate with strong broad-based marketing skills in any industry that can be applied in the sports and entertainment marketing field would be a good fit. This position will manage a small team including several marketing interns and will report to senior leadership. The Marketing Manager is an important part of our team and is an integral part of the success and growth of our business; developing our marketing strategy, and building content across all platforms, promotion of key events and continuing to learn in an ever-changing business model and industry. Your office setting couldn’t be any more atypical of a normal work environment being around some of the best youth and professional athletes in the world.
Essential Duties and Responsibilities: •Build campaigns that increase our contact/customer database, social media connections/presence and website/app usage •Write/develop and oversee the creation of copy, content and assets via, social media, e-blasts, website, app, blog, press releases and presentations for public officials and LakePoint partners •Develop and execute event specific marketing pre, during and post event •Work directly with operations and sales teams to develop programs to drive business and brand awareness •Work with the Sales and Sponsorship teams to meet with trade and professional organizations and other groups to organize, promote and discuss LakePoint conference / trade show services •Create and circulate press releases for major events and be comfortable with PR strategy as it relates to these •Manage our digital advertising and creatives developed for those in support of our partnerships/sponsors •Support sponsorships/partnerships team and advertising efforts through development of material and strategy •Maintain brand guidelines and develop and execute a plan to grow the brand value •Guide our internship program and the marketing research and analysis that is created
Desired Skills and Experience: •Bachelor's degree in Business or Marketing •4-6+ years of experience in marketing, preferably sports/entertainment marketing •Strong digital and social experience is a plus •Solid negotiation and clear communication skills, both written and verbal •Excellent language, grammar and content development •Strong organizational, time management and project management skills as it relates to your team and tasks •Self-starter who is able to work with minimal direction and oversight •Ability to work effectively as part of a team in a fast-paced and growing organization •Comfortable delegating tasks while still accountable for the results •Ability to remain self-motivated and goal-oriented at all times •Ability to build rapport with clients, volunteers, and the public with diplomacy, discretion, and customer-service orientation •Excellent computer skills, specifically MS Office products (Excel, Word, PowerPoint) •Strong Adobe Photoshop, InDesign, and Illustrator experience •Strong attention to detail and accuracy, the ability to prioritize and organize multiple projects, meet deadlines, problem-solve and multi-task •Essential to have intellectual curiosity and a strong interest in the LakePoint mission •Strong leadership and management skills and a team player; ability to work well with others in a collaborative environment •Passionate about sports/entertainment and open to having fun in a unique job setting •Ability to work a few hours on the weekends and evenings to collect pictures/material from big events •Professionally represent LakePoint at all times •Drone footage/flying and video editing experience or ability to quickly ramp up is a plus •Must possess capability of leading a small marketing program while participating in hands on execution for the majority of the time
Compensation/Benefits/Perks: LakePoint offers a competitive package of compensation and generous benefits including low cost medical options, dental, vision, 401(k) with match, PTO, LTD, AD&D, life, etc.
About us: LakePoint Sporting Community is conveniently located off Interstate 75 in Emerson, Georgia—just 35 miles north of Downtown Atlanta. Welcoming more than 2 million visitors since its inception, LakePoint is on track to be one of the world’s largest and most unique destinations for travel sports. LakePoint currently features five sporting venues:8 baseball fields, 3 multi-purpose fields, 10 beach volleyball courts, 3 cable wakeboarding pools, and a 170,000 SF indoor facility with 12 basketball courts which convert to 24 volleyball courts. In addition to the sporting areas, LakePoint offers 3 on-site hotels, 5 dining options, and an entertainment venue, LakePoint Station. With more than 1,300 acres nestled in the foothills of the North Georgia Mountains and adjacent to beautiful Lake Allatoona, LakePoint will feature state-of-the-art sports venues and five million square feet of amenities including onsite hotels, restaurants, themed retail, bowling, ziplines, water parks and much, much more. www.LakePointSports.com