Western Kentucky University, a member of Conference USA and a Football Bowl Subdivision NCAA member institution, seeks to hire an individual for the position of Director of Marketing. This is a 12-month, full-time position. This position will report directly to the Associate Athletics Director for Marketing and Sales. Applicants must have a commitment to and responsibility for adhering to all rules and regulations of WKU, Conference USA and the NCAA.
Primary Duties and Responsibilities:
The following duties are customary for this position, but are not to be construed as all-inclusive. Duties may be added, deleted, and assigned based on management discretion and institutional needs.
-Oversee all marketing efforts for WKU Men's Basketball and Women's Volleyball to include advertising, fan experience, in-game promotions, game scripts and fan communication regarding Basketball and Volleyball events.
-Develop new strategies to engage fans at WKU games and events.
-Identify and develop business partnerships between community groups, university departments, alumni, and other organizations to aid WKU Athletics marketing and sales efforts.
-Manage the budget and operations of all WKU Spirit groups, including: all girl cheer, co-ed cheer, dance team, Big Red Mascot program and liaison for the Big Red Marching Band.
-Manage students and part time staff's daily schedules to include assignment of game day responsibilities for all 16 sports.
-Manage WKU Street Team to recruit new students/volunteers to assist WKU Athletics with community events as well as operations for home athletic events.
-Train staff on how to use: Daktronics video boards, ribbon boards and floor LED panels, click effects, smoke/fog/CO2 pregame show.
-Manage staff responsible for: scripting writing for all sports/events, game day operations of PA/promos/score board/video board for all home athletic events, daily office operations, and social media content on all sport accounts and main WKU Athletics accounts.
-Assist in management of WKU Athletics marketing budget.
-Assist with and plan special events.
-Other duties as assigned by the Associate Athletics Director for Marketing and Sales.
Knowledge and Skills Considered Essential for Success:
-Must be self-motivated and team-oriented.
-Excellent organization, interpersonal, and communication skills.
-Excellent oral and written communication skills.
-Strong attention to detail.
-Must be willing and able to work evenings and weekends.
-Computer experience, especially with desktop publishing (i.e. InDesign and Photoshop).
-The duties and responsibilities of this position must be performed in a competent manner following the highest standards for leadership, professionalism, integrity, accountability, responsibility, cooperation, and customer service.
Minimum of two years marketing experience.
Must be able to work evenings and weekends.
About Western Kentucky University
Western Kentucky University aspires to be the University of choice for faculty and staff who are dedicated to helping advance academic excellence. True to its spirit, WKU offers an inviting, nurturing, and challenging work environment, which is responsive to the needs of a diverse and ambitious learning community. WKU's main campus is located on a hill overlooking the city of Bowling Green (population est. 60,000), and is acclaimed as one of the most beautiful in the nation. In addition, WKU serves the communities of Elizabethtown/Fort Knox, Glasgow and Owensboro through its regional campuses. We invite you to consider WKU as a place where your academic and professional dreams can be realized.