Reporting to the Senior Associate AD/External Operations, the Assistant Athletics Director for Marketing & Fan Engagement will assist in the establishment and maintenance of all Athletics marketing initiatives. Responsibilities include but are not limited to: provide assistance with developing promotional and new revenue campaigns; facilitate on-campus advertising; responsible for fan development initiatives; work with student groups to increase attendance at games; manage game-day operations including game-day scripts for Football and Men’s Basketball; assist in the planning of special events; coordinate in-game sponsor promotion/fulfillment with Learfield; facilitate production and/or mailing of promotional items ; facilitate e-mail marketing campaigns using FanOne platform; create graphics for video boards and/or promotional flyers; and assist in management of respective marketing budgets. The position will also provide support in matters related to the Temple Spirit Squad, as well as community relations. The Assistant Athletics Director for Marketing & Fan Engagement also performs other duties as assigned.
•Develop new concepts that enhance the game day presentation including corporate sponsorship promotions and traditional elements via the creation of new, exciting on-field/on-court/video board promotions.
•Coordinate efforts with the ticket office, ticket sales team, coaching staffs (Men’s Basketball and Football), event management and production staffs (Liacouras Center and Lincoln Financial Field) to ensure success and maximize fan engagement opportunities.
•Provide oversight of fan engagement platforms such as Cherry Connect app and Experience app.
•Provide oversight of e-mail marketing platform (FanOne) and database management platform (Circle Media). Execute marketing/ticket sales campaigns utilizing both systems.
•Develop and execute on-campus strategic marketing and communication plans for football and men’s basketball.
•Provide oversight of strategic marketing and communication plans for Olympic sports and Women’s Basketball.
•Develop the “show” for Football and Men’s Basketball games which includes directing elements, creating and collecting video board content and writing public address announcements.
•Serve as in-game producer for Football and Men’s Basketball games which requires the knowledge of Click Effects Pro Audio and Crossfire.
•Assist in the development and maintenance of the Temple Athletics brand and branding campaigns.
•Assist with American Athletic Conference, NCAA marketing, and on-campus branding initiatives.
•Supervise Marketing Coordinator and graduate student assistants on a daily basis.
•Hire, train and supervise undergraduate interns and student workers as part of the maintenance of the marketing internship program.
•Oversee community outreach and donation request programs
•Work closely with corporate sales team to effectively integrate sponsor initiatives in games.
•Work closely with ticket sales staff to tie together promotional and sales efforts while developing new and engaging programs.
•Serve as event planner for Athletic events including Season Ticket Holder Parties, Convocation, Football Pep Rallies, Spring Football game, Basketball Pre-Season Tip-Off Event, etc.
•Plan and facilitate on-campus signage to promote upcoming games/events.
•Serve as staff advisor to the Cherry Crusade – the official student support group for Athletics.
•Cultivate on-campus relationships by representing the Athletics department at various on-campus planning meetings and committees for Homecoming, Alumni Weekend, Greek Life etc.
•Facilitate student marketing initiatives in an effort to increase overall school spirit, build traditions and improve student attendance at games.
•Develop and present Athletics student ticket information/event information at incoming student orientations.
•Manage efforts related to pre-game student tailgates and kids zone areas.
•Serve as liaison and decision maker with third party designers for video board content and promotional items.
•Work closely with Assistant AD for Digital Media and Assistant AD for Video Services to execute strategic communication and marketing plans, as well as develop engaging content for multiple platforms.
•Oversee the Wild Cherry Football Pass program which includes marketing, sales and regular e-mail communication with program participants.
•Assist with developing CRM and data analytic tools.
Required Education and Experience:
Bachelor's degree and a minimum of four years’ experience working in marketing, promotions and/or fan engagement at the collegiate level. An equivalent combination of education and experience may be considered.
Required Skills and Abilities:
Knowledge of NCAA and conference regulations.
Ability to manage multiple collaborative projects and systems in a fast-paced environment.
Experience working with diverse populations.
Excellent organizational skills and the ability to work independently and efficiently.
Strong interpersonal, oral, and written communication skills.
Ability to handle multiple tasks with minimum supervision.
Demonstrated proficiency in Microsoft Office and Adobe Creative Suite.
In the performance of their functions as detailed in the position description employees have an obligation to avoid ethical, legal, financial and other conflicts of interest to ensure that their actions and outside activities do not conflict with their primary employment responsibilities at the institution. Employees are also expected to understand and be in compliance with applicable laws, University and employment policies and regulations, including NCAA regulations for areas and departments which their essential functions cause them to interact.